Forward to a friend -Use segmentation on the email that will be received

[Francois_Plos]

Hello,

I am trying to use the "Forward to a friend" function on an email.

This email is using segmentation to update the translation depending on the country of the receiver.

So to sum up I got one email and 20 versions managed by segmentation.

When I am using the "F2F" function, the box open is in English (it could be good to customize it in different language) and the email that will be sent to the "friend" will be the default version of my email.

Question 1: Is there a way that the F2F is able to send the version of the email in the language of the person who want to transfer it?

If the guy received it in German, the F2F version should be sent in German.

Question 2: How can we translate also the titles of the F2F popup? I found the blog from Sandford Whiteman with a customization solution. But I would need to make it dynamic.

Thanks for your help.

[SanfordWhiteman · Accepted solution]

Do this using the method I blogged about late last year:

A fully customizable “Forward to Friend” using a standard Marketo form + embedded “View as Web Page”

Embedding “View as Web Page” as a thumbnail-like preview on a standard Marketo LP

[Francois_Plos]

Thanks @SanfordWhiteman for the feedback.

So with your suggestion, I will had in the "new" F2F form a field to get the language and then send them the correct email via a Smart Campaign, right?

Thanks.

[SanfordWhiteman]

You can set the language based on the referrer’s language (or even let the referrer set a different language for the referral).

You don’t need different emails. Add a brief Wait step after the person is created and check if their segment is anything but Default. If it isn’t set yet, then do another brief Wait.

(I stand against arbitrary Waits with nearly every fiber of my being, but there’s no other way in this case.)