forms in emails

[Anonymous]

Is it possible to embed a marketo form into a marketo email or can you only have them on landing pages and if you can put them on emails, does it still put a cookie onto their device they opened the email from?

Thanks, Lisa

[SanfordWhiteman]

You can't embed forms in emails (this is not specific to Marketo forms).*

You can have a single question with multiple links representing the possible answers, and style each link to look like a form button. For example, you can ask a survey question and give people Yes/No/Maybe to choose from.  But you can't post more than one answer at a time, since the answers are individual links to an LP.  You can then either filter on the Clicked Email activity to track the lead's answers, or have the LP automatically submit a form so you get a true Filled Out Form activity.

*With a vast degree of development and care, you can create form-like response buttons for Gmail recipients only, but this is a specific proprietary case and still does not operate like an HTML form.