Re: Form reporting: Abandoned and Success

Level 10

Form reporting: Abandoned and Success

How do all of you handle your reporting for form success?  At my company, we look not just at the form fill but at the quality of the form fill...using program tags I track how many people filled out the form and then, based on their responses, how many of them score at least X to become a qualified lead.  

Using this reporting we have Success measured as converts to a qualified lead.

Now, I've been asked to produce a report showing our abandoned form rate and for the life of me I can't figure out how to do this in Marketo.  We have so many forms on so many different landing pages.  I'd like to get a report of distinct visitors to each page and distinct form fills per page.

The landing page resports seem to only count Converted by the Success criteria and don't natively include meaningful stats like unique visits, form fills, etc.
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Level 10 - Champion Alumni

Re: Form reporting: Abandoned and Success


You are right, the LP report will only show Visits and Conversions. That should be enough for a basic abandonment rate:

100% - Conversion % = Abandonment

But if you want a list of PEOPLE, then you need a smart list:

Visited Web Page IS X
Not Filled Out Form IS Y