Fearless Forum: February 2021

Marketo Employee

Fearless Forum: February 2021

Welcome to the 19th edition of the Fearless Forum! In this edition, learn how to optimize your reporting and lead scoring strategies, watch a Champion's tips and tricks on how to best manage fields in your Marketo Engage instance, read about the exciting game features we recently added to the Community, and more! 



Check out the topics we're covering below: 


Champion Tips and Tricks with Kimberly Galitz - In this video, we partnered with Marketo Engage Champion Kimberly Galitz to discuss her best practices for Basic Field Management in Marketo Engage. In the video, Kimberly covers how to identify existing fields, blocking field updates, and more.


Marketo Success Series on Reporting - Learn from Marketo Engage Champion Jess Kao as she explores the reports she uses for different scenarios, how to interpret report data, and more.


Marketo Success Series on Lead Scoring - Get a deep dive on how to build your lead scoring strategy with Marketo Engage Champion Julz James. In this article, read about why you should use lead scoring, the various demographic and behavioral variables to use in your strategy, and more.


Marketo Engage Champion January Office Hours - In case you missed it, watch a recap of last month's Champion Office Hours featuring Alex Greger, Brooke Bartos, Warren Stokes, and Julz James.


Lessons Learned from 2020 - In December 2020, we partnered with several Champions to reflect on their top lessons for the year and how they're planning ahead for 2020. Be sure to check out the recaps for NOAM and APAC!


Marketing Nation Gameplay Update - We added several gameplay features to the Community! In addition to dozens of new challenges, we've also added game elements like a global leaderboard and trophy case. You can check out all these features by clicking on your profile avatar on the top right of the page, and select "My Trophy Case." Be sure to check out our gameplay blogs and FAQ while you're at it!