False click for a Newsletter

Level 2

False click for a Newsletter

Does anyone know how to eliminate false click throughs? We have a large customer and multiple of their emails "click" a lot of the links. However, I look at the last interesting moment date and they all have the same exact time along with the same time for almost all the other links in the email newsletter.

Thanks for the help!

Level 10 - Community Moderator

Re: False click for a Newsletter

Pls move the thread to Products​ (Move link at the right).

You can't eliminate automated clicks from mail scanners, and at this point there is no way to reliably detect or exclude them. That's the idea, after all: they are meant to be indistinguishable from human clicks in order to detect malicious sites.

It's reported that Marketo is working on functionality that would allow them to heuristically detect + discard mail scanner clicks. Presumably they'll do this by batching hits (as opposed to one-at-a-time, as tracking typically works) and then deciding whether the batch appeared automated.