Hi community
I've just noticed this morning that our client has set up their own Facebook lead ad - because it was done by them, no campaign has been set up in Marketo to receive these leads. Even so, the leads are still making their way into Marketo without the campaign, and subsequently have no subscription rules or values applied to them.
Because there is no receiving campaign, the activity log shows no specific campaign activity. BUT, it has automatically created a 'Filled out Facebook Lead Ad' step in the lead's activity record. If I click on the activity detail ID, I can see a whole heap of Facebook sync information including:
Page ID
Lead Ad Form ID
Lead Ad Group ID
Lead Ad Form Name
Lead Ad Ad ID
Lead Ad Campaign Name
Lead Ad Group Name
Lead Ad Set Name
Lead Ad Name
Lead Ad Gen ID
Lead Ad Campaign ID
Lead Ad created_time
Lead Ad Set ID
Is this a new thing? I've never seen this before and we've been running lead ads directly into Marketo for well over a year. It's worrying, as if the client decides to set up their own campaigns and not tell us we end up with a lot of leads in Marketo with no attribution, subscription rules etc.
Any thoughts/info appreciated!
Thanks
Diana
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