Re: Example on using real time personalization for emails

Anonymous
Not applicable

Example on using real time personalization for emails

I am trying to use real time personalization in  my emails. Based on whether my lead has already downloaded any content I want to show another new offer that comes later in the buyer's journey. I would like to get some examples on how I can implement this.
3 REPLIES 3
Josh_Hill13
Level 10 - Champion Alumni

Re: Example on using real time personalization for emails

There is another thread on this that explains how to use custom fields to stamp a lead with Most Recent Content and then relate the type to other content.

Another way to deal with that is to bring in related content and trigger nurturing programs based on the first download. I'm sorry I can't map this out fully right now. But do a search for this and I am sure you'll find more detail.
Aubrey_Morgan
Level 3

Re: Example on using real time personalization for emails

Hey Josh - Could you point me in the right direction of the article that explains how to stamp a lead with most recent content?

Anonymous
Not applicable

Re: Example on using real time personalization for emails

Hey Aubrey,

I think this might be what you're looking for: Marketing Attribution Setup ChecklistMarketing Rockstar Guides.