Event Tracking in Google Analytics

[Steve_Lella]

Hi Marketo Community!

I'm trying to set up Google Analytics event tracking for successful Form Submissions. I tried finding a few different articles on the web and unfortunately I can't get it to properly work. The latest set up I tried is a tag & trigger in Google Tag Manager. Could you help me set this up correctly?

*Tag setup*

Tracking ID: ours

Track Type: Event

Category: marketo

Action: form-fill

Label: {{Page URL}}

*Trigger setup*

Clicks - Just Links

Click Classes equals mktoButton

Page URL matches RegEx (ignore case) pages.na.industrial.panasonic.com/

Here is the page I'm working with at the moment:  http://pages.na.industrial.panasonic.com/Grid-EYE-Landing-Page-lella-test.html

Any and all help troubleshooting this would be greatly appreciated. Thank you!!

[Kaitlyn_DalSant]

Hi Steve - did you ever find a solution? I didn't see you re-post to Products. I wish @SanfordWhiteman could have told you where to track the conversion when responding with his last post. I'm experiencing the same road block and looking for clarity

[SanfordWhiteman]

Why don't you open a thread in Products​?

[SanfordWhiteman]

Definitely wouldn't try to capture the button click. Not only because that event won't bubble into GA by default, but because if it did work, you would register a conversion even if the lead didn't enter any valid data! (A submit button click doesn't == form submit.)

If you move the question to Products​ ("Central" is for general mktg questions, not product-specific ones) we'll continue there and I'll tell you where to track the conversion.