Event Reporting - Best Practices

[Anonymous]

Hello,

We've done quite a few events this year and I'd love to hear what other people have used to analyze their events. What types of reports have you found useful?

[Matt_Stone2]

Definitely tracking registrations by different channels is useful. It can really help you know where to spend your budget if you can say 20% of registrations came via email, 10% from social media, 50% from the website, etc. Same thing for attendance, so you'll have an idea if one channel produces more attendees compared to others.

[Josh_Hill13]

Registrations
Attended
No Shows

CPL
CP New Lead
Total Reach

Deliverability of Invitations (if appropriate).

Meetings Created
Opps Created
Won Opps