Event program work flow guides

[Robert_McKenzie]

Forgive me if this question has been answered many times before!

I am quite new to Marketo and I am wanting to set up an Event program. Is there any best practice guides / workflows / examples or templates showing an ideal folder structure with a solid flow to be found. Ideally I would need an email invite - email reminder 1 - email reminder 2 - registration form - landing page etc. Any guides, pointers will be greatly received.

Rob

[Anonymous]

Rob, it seems as if you may need to set up a naming convention. For a webinar, for example, you could name your program using the actual date of the webinar, such as: WBN-20170112-My Webinar and use similar coding for the items you mentioned: "IIN" (initial invite), "FIN" (follow-up invite), etc. Tack your coding structure along with the dates, and things should line up nicely in the various folders. (When you use the DATE-MO-DAY structure, the dates will line up in their proper order).

inside that we name emails like

1. Initial Invite

2. Second Invite

3. Confirmation Email

4. 1 Day Reminder

5. 24 Hours Reminder

6. Attendee Thank You

7. No Show Email

Let me know if you have other questions.

Thanks!

John

[SanfordWhiteman]

Robert McKenzie​ you should move this thread to Products​. "Community" is for questions about the Marketo Nation website itself -- and yes, this is confusing. It's likely that John didn't get to your question until today because this isn't the place for peer-to-peer support.

[Anonymous]

Sorry, I'm a bit of a newb to the community.

[SanfordWhiteman]

It was good of you to respond anyway! But we (meaning the "power responders") try to steer people toward the correct Place, since otherwise stuff will continue to be all over.

[Josh_Hill13 · Accepted solution]

If you go to Import Program > Import > Event you can see how Marketo structures it.

If you email me, I've got a guide which I haven't shared yet, and would love your feedback.

Also, check University here which may have some new videos and slides.

[Robert_McKenzie]

Good morning Josh,
Thank you very much for your help...I would love to see your guide if its still on offer.
Regards Robert McKenzie
robert.mckenzie@trimble.com

[Dan_Stevens_]

We've built three different event program templates:

• Traditional registration
• Registration that requires approval before confirmed
• RSVP

Below are the individual workflows we have for each: