Engagement stream cadence - day 1, day 10, day 15, etc

[Anonymous]

Hello, is it possible to set frequency of emails for engagement engine emails to be Day 1, Day 10, Day 15 instead of every 3rd Thursday, every Monday, etc.

Thanks!

[Helen_Abramova1]

If we change cadence manually? Will it work? We have a very complicated campaign and we'd rather use engagemet streams vs. smart campaigns with wait steps. I know that changing wait step value is not possible once the program is laucnhed, but what about engagement programs cadence?

Thanks!

[Anonymous]

Thank you very much for such a quick response!

[Kim_Allen]

Haha sorry, Josh. I think we were posting at the same time 🙂

[Kim_Allen]

Currently, there isn't a way to set the cadence in like you said above. You could create smart campaigns with wait steps and use those in programs in the streams instead of just the emails.

Also, see this thread (https://community.marketo.com/MarketoDiscussionDetail?id=90650000000PrOxAAK), Josh had a great suggestion there in using streams in this way.

[Josh_Hill13]

No, you can't do this.

A Program with varying wait steps works better for that.

BUT, you could do a few things to get around that:

http://www.slideshare.net/jdavidhill/marketo-engagements-and-drip-nurturing-boston-user-group-dec-10-2013

1. Use streams with varying cadences.
2. Use Program drip with varying wait steps
3. Add those Programs to a Stream. More complicated though