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Engagement Score question

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Mark_McGriff
Level 3

Engagement Score question

Marketo says “The engagement score makes it easy to see how effective the content in your engagement program is. The score ranges from 0 to 100. ”

 

https://docs.marketo.com/display/public/DOCS/Understanding+the+Engagement+Score#:~:text=The%20engage....

 

But on this lead, Engagement is 150

 

Mark_McGriff_0-1619701908996.png

 

How is that possible? 

 

thanks in advance, Mark

 

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Accepted Solutions
JessicaMeyers
Level 3

Re: Engagement Score questionH

Hey Mark, 


The docs article you linked is looking at the "engagement score" as it relates to an engagement program. The Individual engagement score within Marketo Sales Insight is a combination of Priority & Urgency, which are explained here.

 

In short - two different engagement scores, for two different features. 

 

Hope that helps! 

View solution in original post

2 REPLIES 2
JessicaMeyers
Level 3

Re: Engagement Score questionH

Hey Mark, 


The docs article you linked is looking at the "engagement score" as it relates to an engagement program. The Individual engagement score within Marketo Sales Insight is a combination of Priority & Urgency, which are explained here.

 

In short - two different engagement scores, for two different features. 

 

Hope that helps! 

View solution in original post

Mark_McGriff
Level 3

Re: Engagement Score questionH

It does, Jessica! 

 

thank you so much! M~