Do I need to create SCs in order to track 'Opened', 'Delivered', 'Converted', etc? Or will the system do that automatically without me having to setup it up?
Yes you do if you want them to be tracked via Program Status.
If you just want to look at email performance, then no. Just run an Email Perf report for the dates and emails you care about.
Awesome! Thank you Josh!
What are some of the statuses we should have? Opened, Clicked, Converted? Do we need Unsubscribe and Bounced too?
Mandy Hanson, the statuses are based more on your business needs, specifically your reporting requirements.
I think it makes sense to have at least one success step based on the engagement goal of the nurture (e.g., converted, downloaded, etc.) to help with attribution credit in your reports. This success step should be one that, if reached, you would want the engagement program to get a share of the credit for the opportunities attached to that contact.
The other stages are based on what would be helpful buckets for you to see. Unsubscribed is useful I find because it suggests they have completely disengaged, so separate them out from just the passive non-responders.