Engagement Program - Skip a Week

[Anonymous]

We're ready to start an engagement program, but need to better understand how to skip a week of content.

Our 12-week program is the following:

• Week 1 > Content
• Week 2 > Content
• Week 3 > Content
• Week 4 > No Content (skip)
• Week 5 > Content
• Week 6 > Content
• Week 7 > Content
• Week 8 > No Content (skip)
• Week 9 > Content
• Week 10 > Content
• Week 11 > Content
• Week 12 > Content

What is the best approach? How do we accomplish this?

Nick

[Anonymous]

You can 'Pause' leads in an engagement program.

https://community.marketo.com/MarketoArticle?id=kA050000000LAYyCAO

Hope this helps.

Rajesh

[Josh_Hill13]

You can have a listen campaign handle that transition, OR

anytime someone hits Email 3, pull them into an Empty Stream via a Transition Flow, then Wait 6 days, push back into Stream 1.

You can do this with a smart campaign or a Transition.