Engagement program - adding an email to a live stream

SophieGast
Level 1

Engagement program - adding an email to a live stream

Hi there, 
I'm using an engagement program to build lead nurturing in Marketo.
In this program, I only have one stream with currently 2 emails ready (sent bi-weekly).
The goal is to have one stream with 10-12 emails but, I would like to know if it's feasible to go live already with these 2 emails and add more emails along the way (respecting the bi-weekly sending deadline). 
 
Thank you for your precious advice,
Kind regards,
Sophie

2 REPLIES 2
marypaine
Level 2

Re: Engagement program - adding an email to a live stream

Hi Sophie,

 

You can definitely go live with only 2 emails and add in as new emails become ready.

 

How fast (or slow) will you be adding the new emails? I think that would be the main thing to consider here. If you go live with the 2 emails and then wait months to add new emails in, the time gap between emails sent will be pretty large and could affect the experience you want them to have. If you're going to be steadily adding them in every week or so, that would probably be the best way to do it if you're able to (until you reach your final goal of 10-12 emails in the stream).

SophieGast
Level 1

Re: Engagement program - adding an email to a live stream

Thank you so much for your quick answer @marypaine!!

Yes, agree on your comment. I will add a new email every week, to make sure they receive one email every 2 weeks 📧

 

Thanks!!