Embedding Marketo forms on Wordpress

[Nick_Weirens]

Hello, apparently you lose auto filling of forms when you embed marketo forms on wordpress, correct? What plugins or connectors do people use to embed forms on wordpress but still keep the auto fill or prefill functionality?

Thanks

[Anonymous]

One option that I've done before is to just add the Marketo form to the Wordpress page via an iframe. It's not an ideal solution, but it allows you to still leverage the prefill functionality without any of the security concerns.

[Nick_Weirens]

Hmmm. I read that is not a good idea. Ugh, why is Marketo such a pain with this stuff. Thanks for your help though!

[Anonymous]

I posted a similar response in this thread: Prefill forms on external pages help

And Sanford Whiteman​ seemed to agree that it was a reasonable solution that is more secure.

[Grégoire_Miche2]

The Iframe is indeed much more secure since all the important code is included in a Marketo LP. The issues with iframe are different:

• slower page load
• double page visit in Marketo activity logs (in case you use page visits in scoring, pay attention)
• very difficult to make it responsive
• not ideal when it comes to SEO

-Greg

[SanfordWhiteman]

• double page visit in Marketo activity logs (in case you use page visits in scoring, pay attention)

If you disable Munchkin on the inner LP (which is the right way to embed) this won't happen.

• slower page load

Not really. A standard Marketo embedded form loads the form descriptor asynchronously, and if you're using an out-of-band Pre-Fill service, the additional info is also loaded asynchronously (not to mention waiting for the Marketo API, which can take a few seconds in its own right even when it isn't overwhelmed). All this must complete before the form can be used.

In contrast, while the IFRAME itself loads asynchronously, everything inside it (Pre-Fill and form descriptor) is inline.

There is actually less network overhead with an IFRAME, surprisingly.

The enduring problem with embedding a form in an IFRAME is styling/responsiveness.

[Grégoire_Miche2]

HI Sanford,

Question : If you disable munchkin on the inner LP, will you still benefit from the prefill and/or the Progressive Profiling ?

-Greg

[SanfordWhiteman]

Yes, you're disabling the Munchkin library so you don't log a duplicate Visit Web Page.

You're not disabling the existing Munchkin cookie, which will still be sent to Marketo.

[Grégoire_Miche2]

OK, makes sense.

-Greg

[Nick_Weirens]

It seems like Grazitti and Hoosh are the two main players here who do form prefill, blog integration and some other stuff with Wordpress. Does anyone have any recommendations on which is better? or does anyone have any experience with these? Hoosh seems to be way more expensive though

[Brooke_Bartos1]

I've only used Grazitti, I don't have experience with Hoosh so I cannot speak to their capabilities or pricing.

[Nick_Weirens]

Yea, I am probably going to go with them. Thanks for your help!

[Anonymous]

There are certified plugins that do this on Launchpoint, just search for 'Wordpress'. Just make sure you look for solutions with reference customers with high volume, that will help you filter out the low quality ones.

[JD_Nelson]

I use wordpress with embedded forms. we, too, wanted to pre-fill the forms and ran through this exact same scenario a few years ago. Basically we ended up taking the route of 'known visitor' to bypass all form fields -- thus sacrificing any progressive profiling we want to do, but opted for the better CX than data. It's an easy dropdown option to activate and ultimately just gives the end user a button to push (less intimidating).

[Boone_White1]

Hi JD,

We are also looking to do the "known visitor" experience on our embedded Marketo landing pages. Did you actually embed this experience? Or did you use this on Marketo landing pages?

Sanford Whiteman​ our web developer and I have been reviewing this approach: Form Pre-Fill. External sites. No limits. You're welcome. Does the "known visitor" approach work with this type of prefill?

[SanfordWhiteman]

KV doesn't even need Pre-Fill.

[Boone_White1]

Really? Is it an out of the box option for an embedded Marketo forms?

[SanfordWhiteman]

Sure, since switching the displayed HTML based on whether the lead is known or not doesn't require that you know any particular characteristics of that lead. Look under Setup in Form Editor.

[Boone_White1]

Okay, thanks! I'll test this out with my web developer.

[Kevin_Pferdner]

Hey Nick,

I work for HyperX Media and we are a Marketo LaunchPoint Partner. We have actually created a WordPress plugin that does exactly what you are looking for. You can get it here: Marketo Forms Wordpress Plugin - Free | HyperX Media

On a side note, we also just launched a Chrome Extension that allows you to clear your cookies easily when testing forms. You can grab that here: Clear Marketo Cookies - Chrome Browser Plugin | - HyperX Media

I hope these help!

Kevin

[SanfordWhiteman]

You can't advertise directly on the Nation.