Email Tracking within Engagement Programs

[Anonymous]

This has to be easy and something I'm just overlooking but within an engagement campaign, how do I track email opens/clicks/etc?

[Dan_Stevens_ · Accepted solution]

Marketo just recently added a new report called "Engagement Stream Performance Report".  This is similar to the Email Performance Report, but has some additional fields and is grouped by stream.

[Anonymous]

This reportis a great overview, but how do I use this to drill down to actually see who's opened the email and clicked the links?

[Dan_Stevens_]

You need to manually create Smart Lists to view detailed data.  Report drill-downs has been a feature request from many for years now.  I've heard Marketo is doing some enhancements on the reporting - hopefully this will be one of them.

[Josh_Hill13]

You can also modify the Engagement Channel to include 

Opens
Clicks

as part of the Progression Statuses. Then you'd add corresponding triggers to monitor those.

[Dory_Viscoglio]

Hey Greg, you can do an email performance report. If you create it as a local asset to the engagement program, then it will automatically select the emails that are contained within that program.

That should show you what you're looking for.