Email token conditional html

[Marissa_Cookson]

Is it possible to do conditional html based on whether data exists for a token?

For example: if {{Lead.First Name}} show "Hi First Name"

[SanfordWhiteman · Accepted solution]

Absolutely -- using Velocity (the "Email Script" token type) all things are possible. Search the Community and you'll see examples of exactly this use case (conditional greetings).

[Phillip_Wild]

Sanford is correct! I've recently got into email scripting and it's a whole new world. You'll find a lot of really cool use cases - you can get as fancy as you want since you're effectively programming within Marketo.