Email subject line analysis - need reporting on subject lines

[Anonymous]

We are looking to do some subject line analysis.  We’d like to import historical data but would like to include subject lines in the exported report. Does anyone know which report, if any, in Marketo, includes subject lines?

Thanks,

niti

[Grégoire_Miche2]

Hi Niti,

None, unfortunately, except for sales emails (sent from sales insight).

This is worth an idea. I'll vote if you post it.

-Greg

[Anonymous]

Thanks, this is helpful. 

[Grégoire_Miche2]

You are welcome.

Please mark the answer as correct for future reference.

-Greg

[Anonymous]

Hi Gregoire,

After more research actually, there is a way to get email subject line in Marketo. You have to have RCE for this.  In RCE, you can do an email performance report, and the subject line is an attribute you can choose. 

I hope this is helpful.

[Barb_Schrafel]

What is RCE?

[Amy_Goldfine]

Revenue Cycle Explorer