Hi,
I periodically scrub our database and delete non-active email addresses or invalid email addresses. Does this affect past email reports? For example, let's say I recently deleted 100 inactive emails. But those 100 email addresses were sent an email in 2017 last year and are part of the data points in calculating open rates, click rates, etc. Now that I've deleted them, will those old 2017 email reports recalculate the metrics, by taking these 100 people out of the equation? (not what i want).
Any guidance would be greatly appreciated!
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There is a doc on email reports.
Email Performance Report - Marketo Docs - Product Documentation
so deletions do not affect EP reports, however, deletions do affect RCE reports.
There is a doc on email reports.
Email Performance Report - Marketo Docs - Product Documentation
so deletions do not affect EP reports, however, deletions do affect RCE reports.
Thank you for providing the link to the dock, Josh. I had the exact same question as we clean up our database from some junk contacts.
Silly beginners question here: What does "RCE reports" refer to?