You're also going to love the A/B testing capability in the new Email Program. Simply define a test group size (a percentage of the overall audience you are sending to) using a snazzy slider control, the winning criteria, and the send dates (of the test and winner) and you're ready to go.
The winning criteria can be click rate, open rate, click to open rate, or a custom conversion. The custom conversion based criteria is very cool because you can tell Marketo exactly what the winning criteria should be using a Smart List. So winning criteria could be a form fill for example, or a certain score change, etc. Could be anything you want given the constraints of what you can "listen" for using triggers in Marketo. If it is a form fill, you could have the send date on a specific day, and the winner sent 4 days later (to give recipients ample time to respond and fill out the form).
You can test any of the following using the new A/B testing capability:
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Subject line (no need to create separate emails anymore - just list the different subject lines and Marketo does the rest)
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Whole email
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From address
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Date/time
It's going to make it much easier and much faster to both send emails and conduct email tests.
Best,
Mike
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