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Email Link Report showing the links clicked

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Nikko
Level 1

Email Link Report showing the links clicked

I'm trying to create a report that shows the members clicked in an email and the link they clicked. I can see the information is in the system, however I can't find one way to report it together?

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Darshil_Shah1
Level 10 - Community Advisor

Re: Email Link Report showing the links clicked

If you have the Revenue Cost Explorer module included in your subscription, then you could create an email analysis report (check documentation here). Email Link Performance report at the email asset level and not at the person level for you able to pull person attributes (e.g., Email Address) into it. You could create a People Performance report, add custom columns with the "Clicked Link in Email" filter added to the SL(s), and group people by Email Address in the report's setup tab. This solution is, of course not very scalable if you want to generate reports for each individual link that people would have clicked. Also, since you'll be referencing data from the activity log, the standard retention policy of click activities (25 months) would apply here (which may not be a huge concern as long as you're pulling recent email stats, but just adding it here as an FYI). Lastly, you always have an option of using bulk activity extract API to extract the reqd activities (click in this case) and do the analysis.

 

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Darshil_Shah1
Level 10 - Community Advisor

Re: Email Link Report showing the links clicked

If you have the Revenue Cost Explorer module included in your subscription, then you could create an email analysis report (check documentation here). Email Link Performance report at the email asset level and not at the person level for you able to pull person attributes (e.g., Email Address) into it. You could create a People Performance report, add custom columns with the "Clicked Link in Email" filter added to the SL(s), and group people by Email Address in the report's setup tab. This solution is, of course not very scalable if you want to generate reports for each individual link that people would have clicked. Also, since you'll be referencing data from the activity log, the standard retention policy of click activities (25 months) would apply here (which may not be a huge concern as long as you're pulling recent email stats, but just adding it here as an FYI). Lastly, you always have an option of using bulk activity extract API to extract the reqd activities (click in this case) and do the analysis.