Email Link Performance

Anonymous
Not applicable

Email Link Performance

Hi all,

I'm going through and pulling some email link performance reports but I am having an issue with two emails that are housed under the same email send program. I am pulling the email link performance report for the email send (ES) program and it's combining the clicks on the links for the two emails, instead of breaking them out per email.  Is there a way to break them out so that I can see clicks, and %'s for the emails separately? This is very easy and straightforward when you ES program only has one email in it but I can't seem to tackle this when there are two emails housed under the same program.

Thanks,

Josh

7 REPLIES 7
Devraj_Grewal
Level 10 - Champion Alumni

Re: Email Link Performance

Josh,

If you select the email filter for a program instead of a specific email asset, it will still group the results by email. Try expanding the email program and selecting just one of the email assets.

Anonymous
Not applicable

Re: Email Link Performance

For whatever reason the program that I have checked does not have the option to pick between the two emails. The one above does, but it's not the correct ES program. Please see image below.

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Devraj_Grewal
Level 10 - Champion Alumni

Re: Email Link Performance

Yes, the program you've selected will only show email assets used by the program. In order for the "+" to show, the email assets will need to be local to the program. In order to see the other email asset in your report, you will need to search for it in the top bar.

Anonymous
Not applicable

Re: Email Link Performance

So while I am in the email filter I copy and paste the name of the email into the search field that I would like to funnel into the report, it says there are "no matches for (insert email name)". I also went back and clicked on the email itself in marketing activities and it states that this is the only program that it's used by so it would be local to this program correct?

Devraj_Grewal
Level 10 - Champion Alumni

Re: Email Link Performance

Used by is different than being a local asset. Used By simply means the email is being referenced somewhere. But for this email filter, you will need to actually locate the parent program that houses it and then expand that program to click on that specific email asset. If you could not find the email by typing it in, try just typing in the name of the email word by word.

Anonymous
Not applicable

Re: Email Link Performance

Devraj,

I was not able to find the asset that way either. After waiting for my coworker to return, I was shown another way of doing this. I created a smart list and added a test variant. See image below. I am still unsure of why I was unable to find the email asset, but this led to me pulling the information that I needed for my report.

pastedImage_1.png

Devraj_Grewal
Level 10 - Champion Alumni

Re: Email Link Performance

So if it was one email asset in an A/B test, then yes, you can use "Test Variant" as a constraint. I was under the impression it was two email assets.