I have an engagement stream running with a smart campaign that has a count of 26. - Using the "Clicks link in email" trigger and selecting all 8 of my emails in the stream
BUT now the Email Link Performance Report is showing 226!! A MUCH higher number - how could this be?
Smart Campaign members are people who have qualified.
Link clicks are clicks — and a person can click more than one link.
They aren’t conflicting results because they’re measuring different things.
Qualified by my criteria in my Smart campaign?
That's what's got me confused - as my only criteria (screen shot in original post) is Clicks link in email and I've selected in all my emails within the engagement stream.
How is that a qualification higher than the report is showing?
To expand a little further: It looks like you have 20 people or so who simply clicked all the links and then maybe another group who only clicked one or two. So your smart list would show 20-30 people, but the report shows how many people for EACH link, so those 20 or so people are counted loads of time.
By the way: If the number of people clicking on each link are so close together, my guess would be that the majority of them will be mailscanners and not people at all...