Email link performance report - button link

[David_Kaplan]

Thank you Sanford.  How do you deal with this situation?  I imagine this must be a pervasive issue.  It's hard for me to believe the whole end user community is manually replacing variable names with link urls in their Text email views.  Is there an easier way?

[SanfordWhiteman]

It's for this reason that I avoid generic mktoVariables unless a client swears (in writing!) they don't care about the integrity of the Text version. (I'll still use color variables because they have no applicability to the Text side).

[David_Kaplan]

I see.  So where I currently have a field in the content column for a button's url, and then I use the variable for that field to insert that url into the email.  Would you be willing to share an alternate way that you handle this scenario without using a variable?  

[SanfordWhiteman]

Just by using a {{my.token}}. Which means it's not really an email-asset-level setting. (A Velocity {{my.token}} could technically be used to have different output by the email ID, though not by the email's Friendly Name.)