EMAIL KPIs - Drop in Click%

[S_D1]

Hi, we are seeing a sudden drop in click% by 1% last quarter with no impact on open% and responses( actual asset download).

Anyone else seeing any drastic change in click%?

Thanks.

[Jo_Pitts1 · Accepted solution]

1% is dramatic?

Isn't this more likely to be to do with seasonality, quality of content, etc.

[Katja_Keesom · Accepted solution]

As @Jo_Pitts1 said, is this indeed dramatic? Do you have the comparable stats from the same time last year? Did you change anything in the type of emails that were sent (more emails without clickable content)?