Email Insights

[Elizabeth_Bonin]

How does this account for state? Does it track people based on where they opened the email? Or what there information in SF is?

[Devraj_Grewal]

Filtering by state will filter by the state on their lead record.

[Elizabeth_Bonin]

Thank you so just to be sure, selected specific programs and over only chose insights for opens. Over to the rigth it has "drivers" and a few states listed. It collects this from the lead record?

[Devraj_Grewal]

That's correct. Whenever you make a filter change, the "Refresh" text will turn blue so that you can click it to update.

[Elizabeth_Bonin]

is there a way to see who those people are ?

[Devraj_Grewal]

I do not believe so, not without Email Insights. But you can create a smart list with the same filter criteria if you're interested in seeing the actual leads.

[Elizabeth_Bonin]

Thank you Devraj Grewal​. I don't think the data is accurate, I created a smart list and saw one send had 47% open and 6 clicks. The score is 0 according to email insights?

[Devraj_Grewal]

The score in Email Insights is like the engagement score for an email program. It's a proprietary score Marketo comes up with on their own algorithm and sometimes takes a couple days to populate. However, the score can still be "0.0" even if there is open and click activity, it's just what Marketo scores it compared against non-opens and unsubscribes too.