Email Global variables with dynamic segmentation

Disha_Goyal6 · ‎07-17-2025

Hi @SanfordWhiteman, I’m currently working with UTM parameters and assigning values using global variables in email editor 2.0. However, the client reported an issue where this approach doesn’t work when dynamic content (segmentation) is used. After doing some research and testing, I found that global variables are indeed not compatible with dynamic content.

Could you please suggest a workaround or an alternative approach to address this issue?

SanfordWhiteman · ‎07-22-2025

To use a global ${mktoVariable} in Dynamic Content:

first output the ${mktoVariable} in-between 2 Velocity {{my.tokens}} with
#define($mktoVariable_VTL)
and
#end
respectively
create a 3rd Velocity {{my.token}} that simply outputs
${mktoVariable_VTL}
use that 3rd Velocity token in Dynamic Content

This is a very advanced use of Velocity in Marketo. Be sure you understand how Velocity scope & order-of-operations work before supporting it in a production environment.

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