Email Campaign and Google Ads

[chrisdellinger]

So, you have an email campaign. Then you want to serve ads ONLY to those who open that email. How do you do it?

Note: a new audience is generated every day. So a daily email goes out...

Thank you so much!

[SanfordWhiteman · Accepted solution]

To remarket to people who register an Opened Email, you need to implement a unified end user identifier, i.e. Google User-ID.

This allows the cookie (on the web side) to be linked to the open event (on the Marketo side) — remember, opens do not use cookies. Depending on your volume, you may be able to use a webhook to bind the User-ID to the lead, but if you're talking 100K+ opens per day this isn't feasible and instead you'd need to do a bulk export from Marketo API and then bulk update via the Google API.

As you can probably get from the above, you'll need to involve a dev.

[chrisdellinger]

Thank you so much for your reply. The volume is not that significant. We're talking about less than 100 a day...