Email address with email invalid is true

[Babu_Chikati]

Hi,

I have defined a smartlist with Email Invalid =  true, but some of the email addresses are not showing up in the list though email invalid is true in Marketo. Could anyone tell me the possible reason. Same is the case with system defined smartlist

Thanks,

Babu

[SanfordWhiteman]

Strange indeed. Can you show screenshots of the Smart List setup and a person who’s not the SL results, but does have Email Invalid=true?

[SaurabhGoyal_GN]

Hi @Babu_Chikati,

Marketo's internal processing of invalid emails (e.g., soft vs. hard bounces) could be one of the reasons.

https://marketingtechblog.com/soft-hard-email-bounce-codes/

Please share screenshots of the activity logs as well to deep dive on the issue.

Thanks!

[SanfordWhiteman]

The behavior reported is “person has Email Invalid=true but doesn’t show up in a Smart List of Email Invalid=true”.

That wouldn’t have any relationship with bounce processing. Either the boolean is true or not at any point in time, regardless of the cause.

[Babu_Chikati]

Sorry for late response, looks like it is an environment instance setup issue. Will post more on this soon.

Thanks,

Babu