How do you set it up so that a prospect goes directly to an asset after submitting the landing page form? This will remove the need for prospects to click twice for a white paper--once for "Submit" on the landing page and a second time for "Download" on the follow up/thank you page. Marketo requires a follow up page upon form completion, but I suspect there is a way around this. Is this the case, and what are best practices for doing this?
Ok, great. For some reason, I thought this was more compliated than it is. I appreciate the help. Also, Adam, that's a good point about sending via email to ensure a valid email address. I'll bring that up to the group. Thanks!