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Editing email draft DURING AB test

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ayaspan
Level 3

Editing email draft DURING AB test

Sorry if this feels like a re-run but I don't know if I've seen this question directly answered. Most people are asking about changing AB test parameters mid-test, but I'm asking about email content.

My manager wanted to add in a blurb to an email where the A/B subject line test (ie using the same email program) had already went out. So this little blurb should be included in the winner send. I updated and approved the draft used in the campaign.

Can I be sure that the change will be reflected in the winner? Or should I just abort and reconstruct the smart campaign (excluding people that were sent the test)? 

Thank you! 

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JD_Nelson
Level 10 - Community Advisor

Re: Editing email draft DURING AB test

You can edit the email and your new content will be included from that point (after approval) forward.

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3 REPLIES 3
JD_Nelson
Level 10 - Community Advisor

Re: Editing email draft DURING AB test

You can edit the email and your new content will be included from that point (after approval) forward.

ayaspan
Level 3

Re: Editing email draft DURING AB test

Thank you!

Zoe_Forman
Level 9 - Community Advisor + Adobe Champion

Re: Editing email draft DURING AB test

To be sure of changes going through like @JD_Nelson mentioned , make sure all changes are made with at least 15 minutes before scheduled send time.

I usually allow at least 30 minutes buffer to be safe.

But as long as you approve your changes you are good.