Easy Way to Capture Soft Bounce Reason

[Jacqueline_Hess]

Hi all,

Marketo only captures bounce messages for hard bounces and sometimes suspended emails. If you are interested in also monitoring soft bounce reasons there is an easy way to do this:

Step 1: Create a field to store the soft bounce (field type: string)

Step 2: Create a program and 1 smart campaign within

Step 3: in the smart list you add a trigger "email bounces soft is any"

Step 4: in the flow you add the step "change data value". The attribute is the field you have created in step 1 and for the new value you select {{trigger.detail}}

Step 5: in the tab schedule you activate the smart campaign. It is now capturing the last soft bounce reason for each contact that soft bounced

Step 6: you can add now the new field in any view and see the soft bounce reason

[Darshil_Shah1]

Great post, thank you @Jacqueline_Hess! It would be great if instead of overwriting the reason field for every soft bounce if we build a history of soft bounces along with date stamps in a text area field. That way we would have entire log of soft bounce reason along with the respective date stamps for the soft bounced people. This can be achieved by a simple choice step - append the reason + date in field if field's not empty with the existing value, else simply write the reason + date values in the field. 🙂