Dynamic content based on URL parameter

[Anonymous]

Has anyone used a URL parameter to call dynamic content in a Marketo landing page?

example - abc.com?companyname=123

Content displayed = 123 logo

My use case is:

I want to send a link with a company name embedded in a url so I can customize the landing page with companies logo.

[Anonymous]

I should have stated that we won't know the visitor. Our affiliate marketers will send these links to there channels and drive them to a landing page that we host in Marketo and customized for them with an embedded form. I would like to create 1 dynamic landing page rather then many static pages.

[SanfordWhiteman]

I don't see how not knowing the visitor matters, unless you are planning to pass the full URL to the affiliate's logo in the query string (thus your Marketo instance doesn't have to know anything about the affiliate).

Anyway, the segment trick is just a shortcut. Any other customization based on URL is basic HTML/CSS/JS stuff. It's as possible with Mkto LPs as with any other webpage.

[Anonymous]

I think I'm following you now on the segment. I will build up a test and let you know how it goes. Thanks!