Dynamic address for email

[Anonymous]

Hi,

We send out emails with dynamic content which is segmented by 5 languages.

I need an address in the email to also be dynamic (based on the location of the sales team) and this has no relationship to the 5 language segments used.

What would be the best way to go about this?

Thanks in advance for the help.

[SanfordWhiteman · Accepted solution]

If there's no applicable segmentation, nor any new segmentation that could be created to fill this need, then you have two basic choices:

1. Persist the address as a custom field on every lead (not recommended)
2. Velocity (email scripting, highly recommended)

Velocity basically picks up where segmentations leave off, and while it requires development skills, it is vastly more powerful than segs alone.

You might check my Velocity-related replies here and on the posts on my blog: http://blog.teknkl.com/tag/velocity.

[Anonymous]

Thanks for the help, Sanford.

I believe that velocity is definitely the way to go!

This is how I've scripted the token, but I am unsure how to incorporate the html for address A and address B within the token to account for line breaks etc.  

Thanks in advance for the input!

[Anonymous]

Never mind! I didn't realize I could just copy the html straight into the token's script!

This is amazing thank you

[SanfordWhiteman]

Actually this code isn't doing what you think it is...

  #if( $variable == "string1" || "string2" || "string3" )

will only be true if $variable == "string1". I think you're thinking of syntax from other languages (like the coalescing || in JavaScript). In Velocity, this is going to perform the first comparison, then check to see if the string literals "string2" and "string3" are truthy. String literals are never truthy, though.

Use something like this instead:

#set( $salesTeamsAddressA = ["JH","JRP","LJ"] )
#if( $salesTeamsAddressA.contains($lead.Sales_Team__c) )
Address A
#else
Address B
#end

Tom Kerlin​

[Tom_Kerlin2]

Hi Sanford,

I'm not sure if you meant to mention me here.

-Tom

[SanfordWhiteman]

Thanks, I meant Thomas Merlin​

[SanfordWhiteman]

Also, please move your question to Products​. "Community" here refers to the Marketo Nation website itself -- and yes, this is confusing.