Duplicate lead filled out "web form"

[Nick_Nappo]

A "Potential Duplicate Lead" alert was brought to my attention. When searching for the lead in Marketo, I saw it appeared six times in our database, it had a company of "google" and that the lead entered Marketo through filling out a "web form" that isn't a Marketo form. What could be an explanation for this lead appearing? And what would that extraneous "web form" be?

Thanks, all!

[SanfordWhiteman]

Can you show the ActLog details?

[Nick_Nappo]

Here's the first part of it. The lead came in yesterday.

[SanfordWhiteman]

What's the "form that's not a Marketo form"? Surely IS - 03-07 Charlotte.Form is a form in the corresponding Program.

[Nick_Nappo]

Right, but if the lead entered Marketo by filling out that form, wouldn't

it appear first on the activity log? That's why I feel like "web form" is

something independent of Marketo.

On Thu, Mar 7, 2019, 7:46 PM Sanford Whiteman <marketingnation@marketo.com>

[SanfordWhiteman]

Nope, Web form fillout is the standard notation for any Marketo form. It's confusing because the Filled Out Form is assigned to a lead in retrospect, regardless of whether the form fillout was the thing that created the lead; that's why the New Person appears first.