Drip Campaign Actions

[Anonymous]

I set up a drip campaign for leads that we obtain from conferences. It flows like this:
- Email #1, wait a week
- Email #2, wait a week
- Email #3

Is it possible to have the following happen at the end of the drip campaing:
- If they click on one of the above emails, leads score +5
- If they click on teo of the above emails, lead score +10
- If they click on all 3 emails, place them on a list.

[John_Clark1]

Hi Michelle,

This could be accomplished using smart campaigns, but flow steps don't currently have the logic that would be necessary to figure out which actions a lead had taken.  You could use a change score flow step at the end of the flow to figure out if they clicked the first email.  That step would be "Change Score" with a constraint for "Clicked link in Email". 

Then you would only need to create two smart campaigns.  One with a trigger for when they click the second email and a filter to check if they had already clicked the first, and the second campaign with a trigger for when they click the third email and two filters to check if they had clicked each of the first two emails.

Does this answer your question?

John
Marketo Tech Support

[Anonymous]

If you're incrementing the score based on these behaviors, why wait until the end of the drip campaign?  It will be far easier to score immediately with listening campaigns.

[Anonymous]

You can do this using custom programs.

Create a custom program for the drip with three of the progression statuses being:

1) Clicked link in one email
2) Clicked link in two emails
3) Clicked link in three emails

Create a smart campaign. 

In the smart list, add a trigger filter "clicks link in email 1, 2 or 3)

in the flow, add a change progression status step with 2 choices.

Choice 1: If progression status is “Clicked link in one email” change status to “Clicked link in two emails”
Choice 2: If progression status is “Clicked link in two emails” change status to “Clicked link in three emails”
Default: Change status to “Clicked link in one email”

Create a second smart campaign.

In the smart list, add a trigger filter “progression status changes” and make the constraint “new status is “Clicked link in one email”, “Clicked link in two emails” or “Clicked link in three emails”.

In the flow, add a change score step with two choices.

Choice 1: If progression status is “Clicked link in two emails” change score +10
Choice 2: If progression status is “Clicked link in one email” change score +5
Default: do nothing

Add an add to list step with one choice.

Choice 1: if progression status is “Clicked link in three emails”  add to list XYZ
Default: do nothing
 
Hope this helps!