Drip and Nurture strategy

Level 2

Drip and Nurture strategy

Hi there,

Hoping someone can help me out here as I am not sure if this is right:

I plan on creating 7 streams.

Stream One - Welcome and Onboarding

Stream Two - Fast stream - based on behaviour score

Stream Three - Slow - based on behaviour score

Engaged - Not too sure yet.

Event specific - Any events we ran that are for developers - series of event related content - We would add any leads to this stream that attended our event

Webinars - any leads from a dev ran event who show interest - Add any attended/replays from the SFDC campaign - how does it work with third party like brighttalk?

Met goal - where you move people who have met the goal criteria. It may be MQL, a certain lead score, or level of engagement. Target Goal (No emails) Move people that should not receive any content going forward as they met the end goal in there.

Screen Shot 2019-03-29 at 18.24.56.pngScreen Shot 2019-03-29 at 18.25.15.png

Any advise is greatly appreciated. How do the transition rules work - my emails sit outside the program?

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Level 10 - Champion

Re: Drip and Nurture strategy


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