Does the munchkin cookie give info like paid search parameters or organic search parameters?

[Anonymous]

Does the munchkin cookie give info like paid search parameters or organic search parameters? Can someone tell me what search parameters are available to me from the munchkin tracking cookie? We are trying to tidy up our search lead source tracking. Thank you.

[SanfordWhiteman · Accepted solution]

Yes, Marketo will attempt to fill in ​Original Search Engine ​and ​Original Search Phrase.  However, old-school referrer-based tracking like this is majorly prone to error. For one thing, you ​must​ run SSL on your LPs or by definition you will lose information.  In addition, modern search engines deliberately conceal user-entered information -- that was freely transmitted a decade ago -- for reasons of both privacy and profit.  There are other threads here on the topic that you can search for.