Does Marketo get any information that it can use from adding Google AdWords as a LaunchPoint Service?

[Nate_Oosterhous]

Hello All!

Question:

Does Marketo get any information that it can use from adding Google AdWords as a LaunchPoint Service or is it only Google Adwords that benefits? (For example would you be able to create a smart campaign that triggers off of an ad being clicked?)

[Grégoire_Miche2 · Accepted solution]

Hi Nate,

No, info is only flowing from Marketo to Google Adwords to feed GA with conversion info.

But I fully agree that some integration the other way around would be cool, indeed.

-Greg

[Nate_Oosterhous]

Thanks Greg.