Does a trigger smart campaign run continuously?

[Anonymous]

Hey everyone, I'm a new Marketo user and hoping you can help me out.

I'm setting up a smart campaign to send a welcome email to new subscribers. I have the trigger for the smart list set as "fills out (either of the 2 signup forms), and the flow contains sending the welcome email.

I would like the email to go out as soon as the user fills out the form, so they get the welcome email right away. Once I activate the smart campaign, will that happen? I've only done "run once" smart campaigns before, so the schedule tab is different from what I'm used to.

[Kelly_Schmid3 · Accepted solution]

Hi Brittany,
A trigger campaign is just that, an action that will trigger the campaign to run. It sounds like you have it set up properly. Anytime someone fills out a form, the campaign will be triggered to send the welcome email. A batch campaign, on the other hand, will send the email in a batch at a scheduled time (or recurring).
-Kelly

[Dan_Stevens_]

Brittany, to ensure that users receive this welcome email only once, you'll also want to set the Qualification Rules (within the schedule tab) to "run once" (and not "every time").

[Anonymous]

Hey Brittany, welcome to the community 🙂 

+1 to what Kelly and Dan have shared. Also the one situation where a trigger campaign may not run continuously is if it has had nothing trigger it in the past 6 months. Marketo does a quarterly clean-up of such campaigns to speed up your instance: 

https://community.marketo.com/MarketoArticle?id=kA050000000LBEWCA4