Do people who use the list-unsubscribe header show up as unsubscribed in email analytics?

Monica_Wright · ‎02-17-2020

We have been digging into our unsubscribe sources and noticed a significant amount are coming from list-unsubscribe. For the people who unsubscribe using the list-unsubscribe header, I am assuming that they are NOT counted in email analytics? I do know that unsubscribers need to use a form to be counted as an unsubscribe from a specific email asset. (This article is also a good reference.)

Thanks for confirming.

SanfordWhiteman · ‎02-18-2020

These unsubs through list-unsubscribe header will not show up in the native email performance report

They do, though! Somehow this has become received wisdom but it isn't true. Unsubscribes via List-Unsubscribe are counted in the Email Performance Report - notwithstanding the report's other shortcomings.

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