Do field values need to be created in the Marketo database for UTM parameters?

[Christine_LeBla]

Hi,

I will apply utm_source, utm_medium, utm_campaign to my landing pg link that will be converted to a QR code for people to scan.

Do I have to create new field values in Marketo for each of these utm parameters to support these efforts?

Will be hidden fields in the form.

If so, would it be best to create those in our CRM system and then they'd sync down as new field values into Marketo? (using Microsoft Dynamics)

Wondering: does Salesforce have those parameters already built in?

Thank you.

[SanfordWhiteman · Accepted solution]

Yes, for the fields to be processed upon form fill (or added in Form Editor) they must exist in Marketo.

Yes, you'd typically create them on the CRM side so they're synced automatically.

No, there are no native fields in SFDC that specifically relate to these special utm_* query params.

[Christine_LeBla]

Thank you so much!

One more question regarding the utm_source...
I could have direct mailer, but yet, the direct mailer's qr code will make the final lead come through via the landing page.

Is it better to make a habit of giving such detail for absolute clarity?

e.g. utm_source=direct_mailers_landing_pg

To show that they worked together?

Would like to follow best practices.

Thank you.

[SanfordWhiteman]

I wouldn’t use the page as the source (otherwise we’d always end up using that).

Typically I’d use utm_medium=directmail or utm_medium=postcard, utm_source=directmail (if there’s nothing more specific) or utm_source=4color or something like that.