Do autoresponders need unsubscribe message?

[Anonymous]

If someone fills in a 'Contact Us'' form, and we send an automatic response that the message was received and that we will get back to them, do we need the unsubscribe text at the bottom of the autoresponse email?

Thanks for any insight

Patrick

[Anonymous]

No, that's considered a transactional email so technically it doesn't require an unsubscribe link. The email should also be allowed to be sent to someone even if they have unsubscribed from all other marketing emails.

[Josh_Hill13]

Anita is right, however, Marketo may put that on every email anyway.

Just set any autoresponders to Operational Email because the user requested a response of some type.

[Anonymous · Accepted solution]

Just FYI--if you set an email to "Operational", Marketo will NOT auto-append the unsubscribe information that it normally includes.