Re: DiscoverOrg acquisition of Rainking, will it improve data quality?

Savina_Angel
Level 2

DiscoverOrg acquisition of Rainking, will it improve data quality?

We just saw that DiscoverOrg acquired Rainking. Thoughts? Will the combination of the two create a data superpower? In our experience, each of them have strengths with certain data points.

1 REPLY 1
Josh_Hill13
Level 10 - Champion Alumni

Re: DiscoverOrg acquisition of Rainking, will it improve data quality?

Most data is incestuous, going back to data swaps, lead scraping, salespeople uploads, and DNB. I'm sure a combined product will fill in gaps either firm had, but hard to say if overall quality will really be different. Most of the time each firm has unique needs and you'll have to match this against your needs.