Diminishing Lead Score

[Anonymous]

Hello all,

I am new to Marketo and have been tasked with setting up a lead scoring campaign for Marketo Sales Insight. I walked through the scoring exercise outlined here. The smart campaigns are setup to run leads through them every time (no limit) a task is completed (open an email/visit a webpage).

Once a lead acheives a score of 6 or higher over time, it will be assigned to the highest level sales rep in my organization. That said, at some point, every lead will tip over this 6 point mark and the sales rep will receive a large amount of leads/tasks for follow up - at an ever increasing pace.

To combat this, I thought deducting lead score might be key. Is there a way to set the lead score to zero out (or reset) after x number of days? Or perhaps assign negative points every x number of days without activity?

I've looked through the topics on lead scoring and I don't see anything related to this.

Any advice or insight you can offer is appreciated.

Thanks everyone!

MaryEllen
 

[Anonymous]

Yep, totally possible to either decrement or zero out the score based on inactivity. We use things like the "Not Score Was Changed" filter to decide when to apply these changes. Sometimes we'll drop the score by a point or two, but sometimes we'll reset the score based on the previous range. For example, if the score was >30, we might reset to 30, but if it was between 15-30, we'd reset to 15. There are plenty of options available, it just depends on your scoring environment.

[Anonymous]

Thank you for the quick response, I will give this a try!

[Anonymous]

Is there way to simply decrease lead scores across the board (not tied to a specific smart campaign/action (i.e. vists a website). For example, every 3 days, remove 5 points from every lead's score.

Or does this filter have to be applied to each smart campaign in the scorign process?

[Anonymous]

Yeah, that's totally possible. You'll need some kind of filter to apply to run the recurring campaign. Maybe something like Lead Score IS NOT EMPTY. Then your flow step would just be a Change Score -5 (or whatever), and then you can schedule it to recur however often you'd like.