Differentiating Activity Types - Clicked email vs Visited Website

[Anonymous]

Hi Folks-

I am fairly new to Marketo and I just ran an email campaign and I would like to know the difference between the activities "Clicked Email" and "Visited Webpage" 

I would assume that they are the same thing but the two activity groups do no appear to be the same  people. Can someone explain?

Thanks,

Paul

[Anonymous]

Paul,

I'm not sure what you mean by "the two activity groups do no appear to be the same people," but Clicked Email means they clicked a link inside an email and Visits Web Page means they visited a page on which you've enabled Marketo tracking.

[Anonymous]

Hi Charlie-

Thanks for the response. 

To clarify, within "Marketing Activities" I have a Email "Program" which contains the "Smart Campaign" for the email blast I just sent.  

Once i click on the "Smart Campaign" lightbulb - I click on the "Results" link - which  gives me the results of said email campaign. 

On the report under "Activity Type" I see "Clicked Email" and "Visited Web Page"

I am simply trying to figure out the difference between the two. Any help you can offer is greatly appreciated. Does this make sense?

Thanks!

Paul