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A/B Test Results positive vs negative result numbers
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03-18-2014
03:36 PM
03-18-2014
03:36 PM
A/B Test Results positive vs negative result numbers
I've conducted a few A/B tests now on email subjects. When testing opens, can anyone explain what the difference is between a positive and negative number in the A/B test results reported?
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03-19-2014
08:08 AM
03-19-2014
08:08 AM
Re: A/B Test Results positive vs negative result numbers
Can you take a screenshot of what you are seeing and post it in this thread?
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03-19-2014
06:21 PM
03-19-2014
06:21 PM
Re: A/B Test Results positive vs negative result numbers
These are two different Marketo emails. I am guessing these are relative to some sort of baseline open rates. Does anyone know for sure?
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