Difference between reports in Marketing activities and reports in Analytics?

[Emmanuelle_Biss]

Hello!

I was wondering if someone knew the difference between reports in marketing activities and in analytics?

From what I am seeing, you can create some reports under a specific program in Marketing Activities, and you can also create some in Analytics. What is the difference between the two, and is there one that is better over the other?

Thanks!

Emma

[Anonymous · Accepted solution]

I use local Report assets for the sake of organizing programs and campaigns. I haven't seen any other difference.

It is easier for me to find the right program/campaign report when it is a local asset. It is easier too when I delete or archive a program and it's assets than fishing for them in different places.

[Josh_Hill13]

This is correct, there is no difference.

Some reports, when created inside a program as local, will automatically select the Program and its assets.

[Emmanuelle_Biss]

Thanks to both of you for your answers! I thought there would be a bigger difference between the two...

Thanks,

Emma