Demographics Reporting

[Christian_Tovar]

Hello,

Does Marketo have the capability to pull a report together based on demographics?

I have the custom fields in my database but not sure if I can pull a report that filters email performance based on address, age, etc...

Thanks!

[Grace_Brebner3]

If you have segmentation set up for these key demographics, you can add "Group by Segmentation" in the set up of an email performance report to show some of these details

[Anne_Angele1]

As Grace mentioned, you can use segments to group your email report, which is handy if you're reporting on the same thing consistently and need to view the performance of multiple segments. You are also able to use a smart list on an Email Performance Report if you'd like to create a very narrow demographic (e.g. 20-somethings living in zipcode 90210 who have made a purchase in the last 6 months).

[Gerard_Donnell4]

Hi Christian Tovar​,

Do you have Marketo Revenue Explorer? This could be done in that very easily.